Verve, an events platform based around influencers, raises $60M and rebrands as Pollen

Influencer marketing and the related area of sponcon have become a cornerstone of how the internet’s wheels spin: personalities attract traffic and buzz, and help shift not just sentiment but often products for brands, giving boosts both to online engagement and commerce. Now, a London startup called Verve, which plays on the influencer theme in the area of selling tickets to experiences and events, has raised a significant round of growth funding to expand its business.

The company today is announcing that it has raised $60 million as it rebrands to a new name, Pollen, to reflect a redoubled consumer focus. The company has sold 1 million experiences since being founded in 2014, with 330,000 sold this year, making tens of millions in revenue across a footprint of about 20 countries and among a demographic that is mostly in the 18-28 range.

Led by Northzone, the round also included Sienna Capital, existing investors, including Draper Esprit, Backed and Kindred, and others.

Pollen has now raised $100 million, and while it is not disclosing its valuation, Callum Negus-Fancey, the CEO who co-founded the company with his brother Liam, told me that it’s about 3.7 times higher than in its

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