The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords

The first time you open up the Google Ads console, you might be left thinking that you’ll need a degree in rocket science to use it. With so many options to choose from, it can be challenging to know where to even start. As with everything else, the best place to start where Google Ads is concerned is at the beginning.

With Google Ads, “the beginning” means the ABCs, which are:

A – Automation B – Broad Keywords C – Conversion Tracking

These fundamentals are essential to get right, whether you are a

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