Seattle tutoring app founders learn to harness TikTok to build a huge base of potential users

The Kadama team, from left: Dani Shaykho, Amin Shaykho and Marwan El-Rukby. (Kadama Photo)

The young founders of Seattle-based tutoring app Kadama have been learning for years how to launch and grow a startup, and even pivot in the face of a game-changing pandemic. Their latest lesson has been on TikTok, where they’re getting an education in how viral content can be used to promote their business.

Amin Shaykho is CEO of 5-year-old Kadama, a free iOS app he built at the University of Washington alongside COO Marwan El-Rukby and his younger brother, Dani Shaykho, who serves as VP

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