Seattle startup’s bright idea: High-tech crosswalk could signal a way to improve pedestrian safety

Janie Bube wants to improve the visibility of pedestrians in crosswalks. (Ben Murphy Photography)

On a rainy, foggy night in Seattle, an incident in a crosswalk changed the path that Janie Bube was on.

A University of Washington student at the time, Bube was walking near the Burke-Gilman Trail when she was hit by a bicyclist in December 2018. Nobody was hurt, but Bube was rattled enough to immediately begin considering why she wasn’t visible enough, how serious it could have been and how the problem could be solved.

Two years later, she’s the founder and CEO of a

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