Streamline your sales, service, marketing, and more with Salesforce, the world's #1 CRM.
Streamline Your Sales Process
Pipeline Visibility
Gain real-time insights into your sales pipeline, track progress, and identify opportunities for improvement.
Automated Tasks
Automate repetitive tasks like lead qualification, follow-up emails, and opportunity tracking to free up your sales team's time.
Unlock the Power of Data-Driven Decisions
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Customer Insights
Gain a deeper understanding of your customers through comprehensive data analysis and segmentation.
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Predictive Analytics
Leverage predictive models to forecast future trends and optimize your strategies for better outcomes.
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Real-Time Reporting
Track key performance indicators in real-time to monitor progress and make informed decisions.
Boost Productivity with Automated Workflows
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Automated Tasks
Automate repetitive tasks like data entry, lead assignment, and follow-up emails to save time and improve efficiency.
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Workflow Rules
Create custom workflow rules to trigger specific actions based on predefined criteria, ensuring consistent processes.
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Approval Processes
Streamline approval processes for sales opportunities, contracts, and other critical tasks, ensuring smooth workflow.
Deliver Exceptional Customer Experiences
Personalized Service
Provide personalized recommendations, support, and experiences tailored to each customer's needs and preferences.
Omnichannel Support
Offer consistent support across all channels, including email, phone, chat, and social media, for a seamless customer journey.
Customer Feedback
Collect and analyze customer feedback to identify areas for improvement and enhance their overall satisfaction.
Integrate Your Ecosystem with Ease
AppExchange
Access thousands of pre-built applications and integrations to connect Salesforce with other essential business tools.
APIs
Utilize APIs to seamlessly integrate Salesforce with external systems and data sources, creating a unified platform.
Cloud-Based
Salesforce's cloud-based architecture enables easy integration with other cloud applications and services, enhancing connectivity.
Empower Your Team with Salesforce Mobile
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Mobile Access
Access Salesforce data, manage tasks, and engage with customers from anywhere, anytime, with the Salesforce Mobile app.
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Real-Time Updates
Receive real-time notifications and updates, staying informed about important events and changes within Salesforce.
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Offline Capabilities
Work offline and access critical information even when you're not connected to the internet, ensuring productivity.
Leverage Advanced Analytics and Reporting
100
Data Insights
Gain comprehensive insights into your data through advanced analytics and reporting tools to uncover trends and patterns.
30M
Data Visualization
Visualize your data through interactive dashboards and reports to gain actionable insights and drive better decisions.
50%
Predictive Analytics
Leverage predictive analytics to forecast future trends and optimize your strategies for improved performance.
Accelerate Innovation with the AppExchange
Customize Your CRM to Fit Your Needs
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Customization
Customize Salesforce to match your specific business processes and workflows, ensuring optimal functionality.
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Configuration
Configure Salesforce settings and features to align with your organization's requirements and preferences.
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Development
Develop custom applications and integrations to extend Salesforce functionality and meet unique needs.
Ensure Data Security and Compliance
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Data Encryption
Salesforce encrypts your data at rest and in transit, ensuring its confidentiality and integrity.
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Access Controls
Implement granular access controls to restrict data access and maintain confidentiality, ensuring only authorized personnel can view sensitive information.
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Compliance Standards
Salesforce adheres to industry-leading compliance standards like GDPR, HIPAA, and SOC 2, ensuring data security and privacy.
Optimize Your Sales Territory Management
Territory Optimization
Define and optimize sales territories based on customer concentration, market potential, and other key factors.
Territory Assignment
Assign sales representatives to specific territories based on their expertise, experience, and availability.
Performance Tracking
Monitor sales performance by territory to identify areas for improvement and allocate resources effectively.
Enhance Marketing Campaigns with Pardot
Lead Nurturing
Automate lead nurturing campaigns, providing personalized content and communications to guide prospects through the sales funnel.
Campaign Management
Manage and track your marketing campaigns from end-to-end, including email, social media, and website interactions.
Analytics and Reporting
Gain insights into campaign performance, identify successful strategies, and optimize future campaigns for better ROI.
Improve Customer Satisfaction with Service Cloud
Case Management
Track and resolve customer issues efficiently, providing timely and effective support through a centralized case management system.
Knowledge Base
Create and maintain a comprehensive knowledge base, empowering customers to find solutions and answers to their questions independently.
Omnichannel Support
Offer seamless customer support across all channels, including email, phone, chat, and social media, for a unified experience.
Leverage Predictive Intelligence for Sales
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Lead Scoring
Use AI to score leads based on their likelihood to convert, allowing you to prioritize your efforts and focus on the most promising prospects.
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Opportunity Forecasting
Leverage predictive models to forecast future sales performance, providing accurate estimates and enabling you to adjust your strategies accordingly.
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Personalized Recommendations
Use AI to recommend products, services, and content tailored to each customer's needs and preferences, enhancing their experience.
Streamline Your Quoting and Billing Processes
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Quote Generation
Generate quotes quickly and accurately with automated tools, ensuring consistent pricing and terms.
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Approval Routing
Streamline the approval process for quotes and invoices, reducing manual effort and accelerating the transaction.
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Invoice Management
Manage invoices efficiently, track payments, and generate reports to ensure accurate financial records.
Accelerate Your Sales Cycle with Einstein AI
Lead Scoring
Use Einstein to automatically score leads based on their likelihood to convert, saving you time and focusing your efforts.
Opportunity Insights
Gain insights into your opportunities, identify potential roadblocks, and receive recommendations for next steps to increase your chances of success.
Personalized Recommendations
Provide personalized product recommendations, pricing suggestions, and content tailored to each customer's needs, driving engagement and conversions.
Integrate with Your Favorite Business Tools
Collaboration and Communication
Integrate with Slack to facilitate seamless communication and collaboration within your sales team.
Video Conferencing
Integrate with Zoom to conduct virtual meetings and webinars directly within Salesforce, simplifying communication and increasing efficiency.
Productivity Suite
Integrate with Microsoft Office to access and share files, documents, and emails within Salesforce, streamlining your workflow.
Gain Visibility into Your Pipeline and Forecasts
100
Pipeline Visibility
Gain a comprehensive view of your sales pipeline, including all opportunities, their stages, and their estimated values.
50%
Accurate Forecasts
Generate accurate sales forecasts based on historical data and predictive models, allowing you to anticipate future performance.
20%
Performance Tracking
Track key performance indicators like sales conversion rates, win rates, and deal velocity to identify areas for improvement.
Empower Your Field Sales Team with Mobile
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Mobile Access
Provide your field sales team with access to Salesforce data, customer information, and sales tools, enabling them to work from anywhere.
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Real-Time Updates
Keep your field sales team informed with real-time notifications and updates, ensuring they have the latest information and insights.
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Offline Capabilities
Enable your field sales team to work offline, accessing critical information and completing tasks even when they're not connected.
Boost Productivity with Collaborative Tools
Chat
Enable real-time communication and collaboration within your sales team, facilitating quick responses and efficient problem-solving.
File Sharing
Share files, documents, and presentations within Salesforce, streamlining information access and promoting collaboration.
Task Management
Assign tasks, set deadlines, and track progress within Salesforce, ensuring accountability and efficient task completion.
Personalize the Customer Journey with Marketing Cloud
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Customer Data Platform (CDP)
Unify your customer data across all channels to create a single view of each customer, enabling personalized interactions.
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Journey Builder
Create personalized customer journeys that guide prospects through the sales funnel, delivering targeted content and experiences.
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Automation Studio
Automate marketing tasks and processes, streamlining workflows, and freeing up your marketing team to focus on strategic initiatives.
Leverage Advanced Segmentation and Targeting
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Customer Segmentation
Segment your customers based on demographics, interests, behavior, and other relevant criteria to deliver targeted messages.
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Behavioral Targeting
Target customers based on their online activity, purchase history, and engagement levels to personalize their experience.
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Predictive Targeting
Use AI to predict future customer behavior and target them with relevant offers and content, maximizing your marketing effectiveness.
Automate Your Marketing Efforts with Journeys
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Welcome Emails
Send automated welcome emails to new subscribers, providing valuable information and setting the stage for a strong relationship.
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Abandoned Cart Emails
Trigger automated emails to remind customers about items left in their cart, encouraging them to complete their purchase.
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Post-Purchase Follow-Up
Send automated emails after a purchase to thank customers, provide helpful resources, and encourage repeat business.
Improve Engagement with Cross-Channel Campaigns
Email Marketing
Reach your target audience with personalized email campaigns, delivering relevant content and driving engagement.
Social Media Marketing
Leverage social media platforms to connect with your audience, share valuable content, and drive traffic to your website.
Website Marketing
Optimize your website for search engines, create compelling content, and use website analytics to track performance and optimize conversions.
Measure and Optimize Your Marketing Impact
100
Campaign Performance
Track key metrics like open rates, click-through rates, and conversion rates to measure the success of your campaigns.
50%
Attribution Modeling
Understand which marketing channels drive the most conversions, allowing you to optimize your budget and allocate resources effectively.
20%
A/B Testing
Experiment with different messaging, design, and call-to-actions to optimize your campaigns and maximize their impact.
Deliver Exceptional Support with Service Cloud
Case Management
Track and resolve customer issues efficiently, providing timely and effective support through a centralized case management system.
Knowledge Base
Create and maintain a comprehensive knowledge base, empowering customers to find solutions and answers to their questions independently.
Omnichannel Support
Offer seamless customer support across all channels, including email, phone, chat, and social media, for a unified experience.
Empower Your Agents with Intelligent Assistance
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Einstein Bot
Provide instant answers and personalized support to customers through an AI-powered chatbot, freeing up agents to handle more complex issues.
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Knowledge Recommendations
Use AI to recommend relevant knowledge articles to agents, empowering them to resolve customer issues quickly and efficiently.
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Automated Case Routing
Automate case routing to the most appropriate agent based on expertise, availability, and other factors, ensuring efficient case handling.
Enhance the Customer Experience with Omnichannel
Unified View
Provide a unified view of customer interactions across all channels, allowing agents to access a complete history and provide context-aware support.
Seamless Transitions
Enable customers to seamlessly switch between channels without losing context, ensuring a smooth and enjoyable experience.
Personalized Interactions
Deliver personalized interactions across all channels, tailoring messages and content to each customer's preferences and needs.
Gain Insights into Customer Sentiment and Trends
Social Listening
Monitor social media platforms to understand customer sentiment, identify trending topics, and respond to any issues or concerns.
Feedback Analysis
Analyze customer surveys, reviews, and feedback to identify areas for improvement and enhance the customer experience.
Predictive Analytics
Use AI to predict future customer behavior and identify potential issues, enabling proactive customer engagement and support.
Automate Routine Tasks and Streamline Workflows
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Case Routing
Automate case routing to the most appropriate agent based on expertise, availability, and other factors, ensuring efficient case handling.
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Knowledge Recommendations
Use AI to recommend relevant knowledge articles to agents, empowering them to resolve customer issues quickly and efficiently.
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Escalation Rules
Set up escalation rules to automatically escalate cases to higher-level support if they remain unresolved after a certain timeframe.
Leverage Knowledge Management for Self-Service
Search Functionality
Enable customers to easily search for relevant information within your knowledge base, providing quick answers to their questions.
Comprehensive Articles
Create a library of informative articles covering common issues, troubleshooting steps, and product features.
Video Tutorials
Offer video tutorials to guide customers through specific tasks or processes, enhancing their understanding and self-sufficiency.
Integrate with Communication Channels and Apps
Email Integration
Integrate with email clients to manage customer communications within Salesforce, streamlining communication and improving efficiency.
Live Chat Integration
Integrate with live chat platforms to provide real-time assistance to customers on your website, enhancing their experience.
Social Media Integration
Connect with customers on social media platforms to address inquiries, provide support, and manage your brand reputation.
Optimize Field Service Operations with Field Service
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Work Order Management
Manage work orders efficiently, scheduling technicians, assigning tasks, and tracking progress in real-time.
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Mobile Workforce Management
Empower field technicians with mobile tools to access work orders, customer information, and navigation instructions on the go.
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Real-Time Tracking
Track technicians' locations and progress in real-time, optimizing routes, dispatching, and overall efficiency.
Empower Your Technicians with Mobile Tools
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Mobile Access
Enable technicians to access work orders, customer information, and relevant documentation on their mobile devices.
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Real-Time Updates
Keep technicians informed with real-time updates on work orders, scheduling changes, and customer preferences.
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Offline Capabilities
Enable technicians to work offline, accessing critical information and completing tasks even when they're not connected.
Improve Scheduling and Dispatch Efficiency
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Automated Scheduling
Use AI-powered scheduling algorithms to optimize technician routes, minimizing travel time and maximizing efficiency.
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Real-Time Dispatch
Dispatch technicians to service appointments in real-time based on their availability, location, and expertise.
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Skill-Based Routing
Route service appointments to technicians with the appropriate skills and certifications, ensuring quality service delivery.
Enhance Asset Management and Preventive Maintenance
100
Asset Tracking
Maintain a comprehensive inventory of assets, tracking their location, condition, and maintenance history.
50%
Preventive Maintenance
Schedule and manage preventive maintenance activities to minimize downtime, extend asset lifespan, and optimize performance.
20%
Performance Monitoring
Monitor asset performance, identify potential issues, and trigger maintenance alerts to proactively address potential problems.
Deliver Seamless Customer Experiences
Proactive Communication
Keep customers informed about service appointments, technician arrival times, and any delays or changes.
Personalized Service
Provide personalized service based on customer preferences, past interactions, and any specific needs.
Digital Service Requests
Enable customers to submit service requests online or through mobile apps, streamlining the process and providing convenience.
Leverage IoT and Predictive Maintenance
IoT Integration
Integrate with IoT devices to collect real-time data on equipment performance, enabling predictive maintenance and optimized asset utilization.
Predictive Analytics
Use AI to analyze IoT data and predict potential equipment failures, allowing you to proactively schedule maintenance and prevent downtime.
Optimized Maintenance Schedules
Create optimized maintenance schedules based on predictive analytics, minimizing downtime and maximizing asset lifespan.
Accelerate Your Development with Lightning Platform
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Low-Code/No-Code
Build custom applications and solutions quickly and easily with a visual development interface, requiring minimal coding experience.
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Customizable Components
Utilize pre-built components and modules to create custom applications and solutions tailored to specific business needs.
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API Integration
Integrate with external systems and data sources using APIs to extend Salesforce functionality and create a unified platform.
Customize and Extend Salesforce with Low-Code/No-Code
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Custom Objects
Create custom objects to store specific data not captured in standard Salesforce objects, expanding your CRM capabilities.
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Custom Fields
Add custom fields to existing objects to capture additional data relevant to your business processes and workflows.
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Custom Reports
Create custom reports to analyze specific data points and gain insights tailored to your specific needs.
Build Scalable and Secure Applications
Data Encryption
Ensure data security by encrypting sensitive information at rest and in transit, protecting it from unauthorized access.
Authentication and Authorization
Implement strong authentication measures and granular access controls to restrict access to data and applications.
Scalability and Performance
Leverage Salesforce's scalable infrastructure to handle large volumes of data and users, ensuring optimal performance.
Integrate with External Systems and Data Sources
ERP Integration
Integrate with ERP systems to streamline data flow between Salesforce and your financial and operational systems.
Marketing Automation Integration
Integrate with marketing automation platforms to synchronize lead data and campaign performance, creating a holistic view of the customer journey.
E-commerce Integration
Integrate with e-commerce platforms to synchronize customer data, order information, and other relevant data, providing a unified customer experience.
Leverage AI and Automation for Enhanced Workflows
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Process Automation
Automate repetitive tasks, such as lead qualification, data entry, and follow-up emails, to free up your team's time for more strategic activities.
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AI-Powered Recommendations
Use AI to generate personalized recommendations, such as product suggestions, pricing adjustments, and content recommendations, improving customer engagement and conversions.
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Predictive Analytics
Leverage predictive models to forecast future trends and optimize your strategies for improved performance.
Empower Your Developers with Advanced Tools
Apex Programming Language
Use Apex, Salesforce's proprietary programming language, to build custom logic and functionality, extending Salesforce's capabilities to meet your specific needs.
Visualforce
Create custom user interfaces and web pages using Visualforce, Salesforce's templating language, to enhance the user experience.
Lightning Web Components
Build reusable, modular components using web standards like HTML, CSS, and JavaScript, enabling faster development and easier maintenance.
Ensure Governance and Control Over Your Platform
User Management
Manage user accounts, permissions, and roles to ensure appropriate access to data and applications, maintaining data security and compliance.
Security Settings
Configure security settings to protect sensitive information and ensure data integrity, adhering to industry standards and regulations.
Data Governance
Implement data governance policies to ensure data quality, accuracy, and consistency, promoting trust and reliability within your organization.
Optimize Your Business Processes with AppExchange Apps
Access a Vast Ecosystem of Integrated Solutions
Google Workspace Integration
Integrate with Google Workspace to streamline collaboration and communication within Salesforce, enabling seamless sharing of documents and calendars.
Microsoft 365 Integration
Integrate with Microsoft 365 to access and share files, emails, and other data within Salesforce, creating a unified platform for your business.
Dropbox Integration
Integrate with Dropbox to store and share files within Salesforce, providing a central repository for documents and collaboration.
Leverage Powerful Analytics and Reporting Capabilities
100
Data Visualization
Visualize your data through interactive dashboards and reports to gain actionable insights and drive better decisions.
50%
Custom Reports
Create custom reports to analyze specific data points and gain insights tailored to your specific needs.
20%
Predictive Analytics
Leverage predictive analytics to forecast future trends and optimize your strategies for improved performance.
Gain Actionable Insights to Drive Decision-Making
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Sales Performance
Track key metrics like sales conversion rates, win rates, and deal velocity to identify areas for improvement.
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Customer Engagement
Monitor customer interactions, feedback, and sentiment to understand their needs and preferences, improving their experience.
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Marketing Effectiveness
Analyze campaign performance, identify successful strategies, and optimize future campaigns for better ROI.
Continuous Innovation and Platform Evolution
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Regular Updates
Salesforce releases regular updates and enhancements to its platform, ensuring you have access to the latest features and technologies.
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New Features
Introducing new features and functionality based on industry trends, customer feedback, and technological advancements.
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Improved Performance
Continuously optimizing platform performance and scalability to handle growing data volumes and user demands.
Trusted by Millions of Customers Worldwide
Global Reach
Salesforce is trusted by millions of customers worldwide, across a wide range of industries and business sizes.
Industry Expertise
Salesforce offers industry-specific solutions tailored to the unique needs of different sectors, including finance, healthcare, and retail.
Customer Success
Salesforce is committed to helping customers achieve their business goals, providing dedicated support and resources for success.