Pendulum, a new Madrona Venture Labs startup, aims to combat misinformation on video platforms

Mark Ledwich and Sam Clark. (Pendulum Photos)

Misinformation is a big problem. Tech giants including Facebook, Twitter, and YouTube — which deleted 500,000 COVID-19 misinformation videos — are under scrutiny for the spread of false content on their platforms.

A new startup out of Seattle wants to help provide a solution.

Pendulum is the latest company being incubated inside Seattle startup studio Madrona Venture Labs. It’s led by two data scientists, Sam Clark and Mark Ledwich, who created a project called Transparency.tube to categorize political and cultural content on YouTube.

Pendulum describes itself as an “information forensics company that

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