Mobile game startup Madbox raises $16.5 million after 100 million downloads

French startup Madbox is raising a $16.5 million (€15 million) Series A funding round from Alven. The company is developing mobile games and handles everything from start to finish, from game design to publishing and user acquisition.

Madbox is a young player in the mobile game space. The company is the result of the merger of two tiny Paris-based game studios in July 2018. After a couple of months, the startup released its first game, Dash Valley. And the game quickly ended up trending in the top 50 of top free game downloads in the App Store in the U.S.

The company has released a handful of games since then. At some point, Madbox had three games in the top 10 charts in the U.S. (once again, free game downloads) — StickMan Hook, Sausage Flip and Idle Ball Race. Overall, Madbox has generated 100 million game downloads.

“The core method at Madbox is that we internalize everything,” co-founder and CEO Jean-Nicolas Vernin told me. “We try to automate as many thing as possible.”

In addition to reusing assets from one game to another, Madbox also tries to apply the same method when it comes to user acquisition and marketing. “People

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