LogRocket lands $15M Series B, announces new tool to track customer metrics
LogRocket is a startup on a mission to help companies root out and fix website app errors quickly and efficiently, and it seems to be going well. Today, the company announced a $15 million Series B investment led by Battery Ventures.
The company also announced a new tool called LogRocket Metrics to help developers understand how widespread a particular problem might be. It’s no secret that people tend to be impatient when an app or website isn’t working right, and you can lose a customer over a bad experience.
LogRocket CEO and co-founder Matthew Arbesfeld says the new tool provides deep analytics across the customer experience. “With this new functionality called LogRocket Metrics, the developer can search across all their customers to determine the frequency and the impact of a problem to see if it affected your conversion rate, how many people were affected and who was affected, “Arbesfeld explained.
He says this will work like an error search engine, and in fact, they are actually indexing every interaction to help the developer find wherever that error has occurred. “Let’s say you’re using a site and you see a specific error message on the screen. The developer who’s working
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