Jay Upchurch of SAS: Analytics and Transformation Go Hand in Hand to Present Unique Opportunities for SMBs to Survive and Thrive

Everything we do today creates data. From every click to every swipe.  And when the pandemic forced us into sheltering in place, it also exponentially accelerated those clicks and swipes…and Zooms…and Uber Eats and Door Dash orders…. And you get the point.  Many of the cash-based face-to-face transactions we’d make going into stores have turned into digital transactions and interactions.  And all of this data can provide companies with important insights that can help guide companies during times of crisis into making the right calls on make-or-break decisions.

To get some real insight into how all the data

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