iSpot acquires Ace Metrix to bolster TV ad measurement tech

iSpot CEO Sean Muller. (iSpot Photo)

Seattle-area startup iSpot is beefing up its technology platform that measures TV advertisement performance with the acquisition of Los Angeles-based Ace Metrix.

The two companies are similar, both offering software to help brands figure out the effectiveness of their TV ads. Ace Metrix focuses on analyzing consumer sentiment before and after an ad first airs.

“The integration of Ace into the iSpot ecosystem creates an ad measurement machine unlike anything out there today, ” Peter Daboll, CEO of Ace Metrix, said in a statement.

Terms of the deal were not disclosed.

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