How To Stop Emails Going To Spam in Gmail

Sales prospecting is tough — a lot of effort goes into finding new customers to reach out to. What often undermines sales prospecting efforts is outreach, with emails landing in your prospect’s spam folders. This is especially the case with Gmail, which further segments your emails into lesser engaging categories like promotions, apart from spam filtering. Globally, 17% of emails sent never make it to the Primary inbox folder due to spam and promotions filters. So you might be wondering, how to stop emails going to spam in Gmail?

Before getting into the question, let’s first explore why

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