How to Create a Media List that Gets Publicity

A good media list helps you bring your company news to the attention of journalists and get publicity. After all, if you are sending out a press release or PR pitch, you want to target the right audience. Below, we show you how to create a media list — one targeting the right people — in 5 easy steps.

What is a Media List?

A media list consists of media contacts from news outlets, magazines and online publications — and specifically ones that attract your potential customers. It contains names, email addresses and other information. Some call it a

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