CampusReel uses GenZ’s obsession with video to help them choose a college

One of the toughest and earliest decisions many people make as an adult is where to spend thousands of dollars on a degree. Identifying a college or university with the right culture, campus, community and course of study for you can be a lot, especially with the resources provided on most University websites. The alternative is to spend even more to go visit those colleges IRL.

That’s where CampusReel comes in.

CampusReel quietly went live last year with a plan to deliver a real campus tour experience to applicants right from their computer or phone. The platform lets student ambassador create their own tour videos, which are then vetted and uploaded to CampusReel for consumption by applicants.

At launch, CampusReel was paying out ambassadors for their videos. But as the platform has grown, the company has shifted from paid content to a model that relies on the popularity of the platform to attract content creators, rather than cash.

Meanwhile, the startup has developed an API that can be used by other organizations, such as test prep companies, college counseling companies, and the colleges themselves.

Since launch, CampusReel users have generated a library of more than 17,000 searchable videos across 350

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