Apple vs Facebook on Customer Data Privacy: How does this fight impact Small Businesses and Consumers?

 

Everybody wants a piece of Apple these days. And I’m not talking about iPhones, iPads, Macs or any other device consumers love them for. The folks coming for Apple aren’t folks, it’s companies like Facebook and Google because of the changes Apple is making to allow consumers of apps running on their Apple devices to have more control over the data that gets created from them using these apps.

In response to this move, companies providing ad platforms that use that data collected by mobile apps to connect businesses to prospective customers are feeling the heat,

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