57% of Marketing Pros Admit They’re Unprepared for Shifting Consumer Behaviors

As the holiday season comes into full swing shopping behavior among consumers is projected to shrink with in-store purchases. This according to research by BlueVenn. More than half of marketers (57%) admit to being concerned they can’t adjust to changes in shopping behavior this holiday season.

The research reveals 64% of US consumers will dramatically change the way they shop this year. This is throwing a wrench on predictions and forecasts businesses usually rely on during the holiday season.

Marketing Pros Unprepared for Changing Consumer Behavior

This year those planning to make no trips to shops and retailers are

Business Ethics

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