Seattle startup CEO coins ‘authentech’ to capture an emerging community-focused business model

OwnTrails co-founders Kt McBratney (left) and Rebekah Bastian. Bastian has proposed a new term for capturing an emerging tech business model called “authentech.” (OwnTrails Photo)

The world of tech loves innovation and thinking outside of the box. Except, perhaps, when it comes to fundraising.

As Rebekah Bastian was making her pitch to funders in recent months, she realized that her Seattle-based startup didn’t neatly fit into accepted tech business models. OwnTrail is a new platform where women share the journeys of their careers and personal lives, providing each other support and connections. On funding forms that asked

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