Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

(Chatitive Image)

Marketing giant Mailchimp has acquired Chatitive, a Seattle startup that helps businesses communicate with customers via text messaging.

Chatitive CEO Andy Hollenbeck. (Mailchimp Photo)

Terms of the deal were not disclosed but a person familiar with acquisition called it a “good outcome.” Mailchimp said the deal “helps our small business customers reach their audience in new ways.”

“It’s more important than ever for small businesses to reach their customers where they are, and mobile messaging is an incredibly effective way to do just that,” Mailchimp said in a statement.

Chatitive originally spun

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