Vivek Pandya of Adobe: Smartphones will drive record holiday shopping season while we shelter in place

The folks at Adobe recently put out their holiday season shopping forecast, based on one trillion visits to US retail websites.  Yes, you read that right – one TRILLION visits to retail websites in the country.  And some of the key predictions include:

Online holiday spend will surpass $189B (up 33% YoY) Black Fri: $10.3B (39% YoY); Cyber Mon $12.7B (35% YoY) 42% of all online shopping done from smartphones (up 55%) Small retailers ($10-$50M): +107% daily revenue boost for season 26% of consumers say knowing the election outcome will impact their holiday spend*

These are just

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