The Ministry of Common Sense Strives to Bring Empathy Back

“Companies are so entangled in their own internally generated issues, and further beset by reams of invisible red tape inside employees’ heads, that they lose sight of their core purpose — and inevitably pay the price.”  — Martin Lindstrom, The Ministry of Common Sense

Common Sense Has Left The Building

Martin Lindstrom was having dinner with his publishing team.  He’d spent the day preparing a list of book ideas that, frankly, fell flat. That’s when one team member asked him what was closest to his passion.  And his answer was “common sense” — or the lack of common sense

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