McPlant – Plant-Based Burgers Coming to McDonald’s Restaurants
McDonald’s has announced it has created a new plant-based platform. Known as ‘McPlant’, the fast-food giant plans to introduce plant-based burgers in markets in 2021.
The decision to add plant-based burgers to its menu comes after years of activism calling for McDonald’s to offer more than just meat products. More than 230,000 people signed a petition urging the fast-food chain to diversify its menu with plant-based products.
Importance of Listening to Customer Feedback
The move to extend its menu on the back of consumer-led campaigns, shows how important it is for businesses to listen to customers’ needs.
Increasing Customer …
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