How a 22-Year-Old Company Pivoted During COVID

One of the ways to succeed in a COVID economy is to use “old school” marketing techniques. With people so isolated in their homes, postcards and direct mail are making a huge comeback.

On the Small Business Radio Show this week, Joy Gendusa discusses how she grew PostcardMania, from a small startup into an industry leader employing 285 people and generating over $60 million in Clearwater, Florida. Her company has printed almost 2 billion postcards and mailed over 700 million more while helping almost 100,000 small businesses.

Joy Gendusa Interview

Joy recounts that in the months when COVID first

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