Why Double Opt-In Isn’t Counterproductive for Your Email Marketing

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“I get more subscribers when I use single opt-in.”

“My emails already have an unsubscribe link, so why do I still need to confirm when someone signs up”?

These are common replies from some email marketers when asked why they forego double opt-in. It’s almost as though they’re happy with what single opt-in offers and don’t want to see what else is out there.

So is double opt-in a risk? Not really! It’s actually a great, long-term way of building a healthy mailing list. Given the current global scenario, it only makes sense to discuss a solution for building long-lasting relationships

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