More Consumers Plan to Shop on Cyber Monday Over Black Friday

A report by Allocadia, is projecting that more Americans will be opting to do more shopping online this holiday season. Amidst concerns of COVID-19, some 44% of consumers plan to buy online during the holiday shopping season compared to 33% in 2019.

Shoppers’ attention to has also shifted online, as more people plan to participate in Cyber Monday (61%) than Black Friday (52%) this year. Some 65% of shoppers plan to either spend the same amount or less from last year. Forty percent of male shoppers plan to spend more this year compared to 13% of women. Big-box stores seem

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