How A $4 Billion Investment Doomed WeWork

Not too long ago, many people regarded WeWork as another “unicorn” success story like Google, Facebook and Instagram. But the company’s failed effort to go public and related departure of CEO, Adam Neumann, resulted instead in a historic business implosion.

On the Small Business Radio Show this week, Reeves Wiedeman who is a contributing editor at New York magazine, reveals what really happened in his new book, “Billion Dollar Loser: The Epic Raise and Fall of WeWork”.

Big Investment Doomed WeWork

According to Reeves, in the early days of the company promised to make the American workplace “cool”. Adam

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