A Customer’s Shipping Experience More Important Than Ever

A new report from ShipStation reveals a 33% jump over the past year in online shopping. And almost two-thirds say most of their shopping is now online because of the pandemic. As more consumers shop online, their shipping experience is becoming more important than ever.

The report, titled, “Last Touch, Lasting Impact: The 2020-2021 Edition,” outlines the shopping habits of consumers and the impact of brand perception when it comes to shipping. And in 2020, the delivery experience is more influential for consumers. So much so, 84% of the respondents say it stands out most in the e-commerce customer

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