What is prospecting and How to do it right?

As a sales rep, your efficiency is measured on how well you can attain the sales quota. Without a healthy pipeline, it becomes difficult to achieve those sales quotas. You end up receiving negative feedback during the sales performance review. 

57% to 67% of salespeople miss their sales quota every year. 

Sales success begins with effective prospecting. Through successful prospecting, you can fill your pipeline with lucrative sales opportunities. 

What is prospecting in sales?

Prospecting is the process of initiating and finding new opportunities. You reach out to people who have the potential of turning into your customers. 

In layman

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