How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
(This article was originally published in the MarketingExperiments email newsletter.)
COVID-19 has necessitated that many marketing departments quickly pivot their plans, and thus agencies and other vendors have to quickly adapt right along with their clients.
So the ability to pitch an idea — that crucial marketing skill set –– is more valuable than ever.
But a successful pivot doesn’t end with the pitch. After getting the sign-off from key business leaders and decision-makers, a successful plan requires execution throughout the company, and also from agencies, distributors, retailers, consultants and vendors.
In other words, after you pitch to the decision-makers,
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