The Toy Business Is Ripe for Disruption. Just Ask the Founder Who’s Won ‘Toy of the Year’ for 3 Years Running

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MGA Entertainment is the company behind Bratz dolls and, more recently, the popular L.O.L. Surprise dolls, which have helped it pull in more than $5 billion in annual sales. The founder has a lot to say about the state of the industry.


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