Startup Style-At-Iz helps shoppers create and purchase personalized wardrobes and outfits

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Part of the Style-At-Iz team, from left to right: fashion stylist and designer Jessica Singh, co-founder Swati Padmarah Angolkar, and co-founder Ritesh Desai. (Style-At-Iz photo)

U.S. clothing sales generate $357 billion in revenue, according to Statistica. But clothes shopping remains an often inefficient and uninformed experience.

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