Venture capitalists ‘like and subscribe’ to influencers

Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new followers — today her account, @weworewhat, has 2.2 million — came opportunities to monetize her influence. She created and launched an overall brand and a swim collection, then came the book deal (“This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City” is expected out May 2020). Naturally, the next step in Bernstein’s evolution from blogger to businesswoman was a technology startup.

Her newest venture, Moe Assist, claims to be the first project management and payments tool for influencers. Last month, the product launched with $1.2 million in funding from Rebecca Minkoff and other unnamed investors. Creators and influencers like Bernstein are forging a path from content creator to full-fledged business, with multiple revenue streams via podcasts, licensing deals, branded merchandise and even software products.

“A company like Moe will help legitimize the industry,” Bernstein tells TechCrunch.

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