How Jimmy Choo Co-Founder Tamara Mellon Saved Her Brand From Bankruptcy

Sixteen years after co-founding Jimmy Choo, Tamara Mellon started her own company with a “buy now, wear now” business model. But Mellon’s investors–and the giant wholesale retailers–weren’t on board with the plan. Here’s how she bounced back from bankruptcy and proved the naysayers wrong.

 

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