Amperity acquires Custora to bolster customer data platform and fend off competition from tech giants

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Amperity CEO Kabir Shahani. (Amperity Photo)

Amperity is making its first acquisition to strengthen the company’s customer data platform as competition from Salesforce, Oracle, Adobe, and other giants looms large.

The Seattle startup today announced the acquisition of Custora, a New York City-based “customer intelligence platform” that gives


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