Venture capital firm Redpoint hires a ‘head of founder experience’

As access to top deals becomes more competitive, venture capital firms are creating new roles to attract top entrepreneurs. Now, in addition to recruiting top dealmakers, firms are bringing in culture experts and allocating roles to individuals who better understand and empathize with the founder journey.

In keeping with this trend, Redpoint Ventures, a venture capital firm with roots in Silicon Valley’s Sand Hill Road, has hired a partner and its first-ever “head of founder experience.” Travis Bryant, who joined the firm one year ago as an entrepreneur-in-residence, will be focused on how founders perceive the Redpoint brand, ensuring each individual moment a founder spends with the firm is as founder-friendly as possible.

Historically, VC firms hired investment partners to network, invest in companies and help foster those companies’ growth over a years-long period. Increasingly, these same firms are identifying new talent to provide to founders more attention, resources and support through the company-building process as a means to win access to top deals.

Earlier this month, True Ventures hired its first-ever vice president of culture, Madeline Kolbe Saltzman, who explained she would be guiding “the company and the founder to being the best they can be.” Bryant, for his

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