SmileDirectClub’s former CEO is back with a new dental startup called Tend

A growing number of newer dental brands has been attracting money from venture investors who are still kicking themselves for missing runaway hits. Most notable among these breakout companies is newly public SmileDirectClub, which sells teeth-straightening products directly to consumers and is beloved by analysts even though its shares have slipped since its September IPO.

Among the many teeth-related startups to more recently attract private funding is Swift Health Systems, a five-year-old company that makes invisible braces under the brand INBRACE and just raised $45 million from VCs; Henry the Dentist, a two-year-old, mobile dental clinic that raised $10 million earlier this year; and Quip, a five-year-old maker of electric toothbrushes and oral care products that has garnered roughly $62 million from investors.

Still, a new company called Tend is especially notable, and not because it just raised $36 million in seed and Series A funding — which it did, led by Redpoint Ventures.

First and foremost, Tend sees an opportunity to reinvent the dentist’s office. How? Through tech-heavy dental “studios” that “prioritize” your comfort by featuring sleek waiting areas that it promises you’ll almost never need to use and by offering “Netflix in your chair” that you will enjoy

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