Sandbox VR raises millions more in celebrity party round

How funding rounds are classified these days has much more to do with positioning than any VC definitions, but it’s still true that nothing has quite the pizzazz as the “strategic investment” celebrity party round.

Sandbox VR, a location-based virtual reality startup that capped off a huge $68 million Series A led by Andreessen Horowitz at the beginning of the year, is bringing on some new investors in a $11 million “strategic” round; let’s call this one the Series A-listers round.

Yeah, there were a couple of Silicon Valley folks, David Sacks and the Andreessen Horowitz Cultural Leadership Fund led the round, but they joined the much glitzier names of celebs, including Justin Timberlake, Katy Perry, Orlando Bloom and Will Smith. Other investors include Michael Ovitz, Honda Keisuke and Kevin Durant.  Some of the investors in this latest round don’t have much in common beyond being LPs in the Andreessen Horowitz Cultural Leadership Fund, which seems to be the glue holding these stars together.

Sandbox VR operates physical spaces, generally in retail locations, in which users can play multiplayer virtual reality games with friends. It’s a next-generation arcade of sorts that’s relying on expensive new technology to attract

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