Obvious Ventures makes CBD sporty with beam, which sells cannabis products to the GNC set

Athletes looking to take a break from all their worries over prescription painkillers and anyone who’s hankering to try out the new cannabinoid-based treatments for their conditions (without worrying about potentially getting dosed with some THC) can now turn to beam.

The Boston-based company founded by two former athletes (who were friends at Boston College) is pitching a product that’s 100% CBD sourced from hemp plants without any of the psychoactive ingredients that are found in tetrahydrocannabinol.

Matt Lombardi, a former minor league hockey player and serial entrepreneur, and Kevin Moran, who played baseball in the minors before taking an enterprise software sales job, launched the company back in 2018.

The longtime athletes both were intrigued by cannabis-based treatments and their possibility as an alternative to the chemically derived pain relievers and anti-inflammatories that could have severe side effects or result in addiction. But they also wanted products that would not be tainted with the psychoactive ingredient in marijuana that could cause problems for users in certain states.

So they developed a product set by working with multiple independent laboratories to ensure their products were free of leads, heavy metals and pesticides, the company said. That devotion to purity

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