Namogoo raises $40M to stop unauthorized ad injections and ‘customer journey hijacking’

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Namogoo, the Herzliya, Israel-based company that has developed a solution for e-commerce and other online enterprises to prevent “customer journey hijacking,” has raised $40 million in Series C funding.

The round is led by Oak HC/FT, with participation from existing backers GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures. It brings total raised by Namogoo to $69 million, and sees Matt Streisfeld, Partner at Oak HC/FT, join the company’s board.

Founded by Chemi Katz and Ohad Greenshpan in 2014, Namogoo’s platform gives online businesses more control over the customer journey by preventing unauthorized ad injections that attempt to divert customers to competitors. It also helps uncover privacy and compliance risks that can come from the use of 3rd and 4th party ad vendors.

More broadly, Namogoo says that customer journey hijacking is a growing but little-known problem that by some estimates affects 15-25 percent of all user web sessions and therefore costs e-commerce businesses hundreds of millions in lost revenue.

Unauthorized ads are injected into consumer web browsers – on the consumer side, typically via malware the user has unintentionally installed – meaning that e-commerce sites are often unaware that it is even happening. This results in product ads, banners,

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