Let’s have a word about what3words with Clare Jones at Disrupt Berlin

Addresses are ambiguous, not precise enough or don’t even exist in some places. what3words wants to map the entire world and overhaul addresses three words at a time. That’s why I’m excited to announce that what3words Chief Commercial Officer Clare Jones is joining us at TechCrunch Disrupt Berlin.

The startup has divided the world in 3 meter squares. Each square has been assigned three words. This way, it’s easy to read, easy to write and even easy to say. And more importantly, it’s unique.

And sometimes, simple ideas can be incredibly powerful. For instance, if you’re driving, it’s much faster to say three words to define an address on your navigation system than a full address.

It’s also more precise. If you’re heading to a huge building, you want to arrive at the entrance of the building, not on the other side. It’s incredibly frustrating when it happens — I nearly missed a train when a GPS navigation system led me to the wrong side of the tracks. This could be particularly useful for ride-hailing apps for instance, as they usually only let you enter an address.

And then, there are countries that never had a good address system in

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