Knowable launches its “not a podcast” $100 audio classes

Books on tape were the lifeblood of self-help. But eLearning startups like Khan Academy and Coursera demanded our eyes, not just our ears. Then came podcasts that make knowledge accessible yet rarely focus on you retaining and applying what they teach.

Today, a new startup called Knowable is launching to provide gaze-free audio education at $100 per 8-hour course on topics like How To Start A Startup or How To Sleep Better. The idea is that by layering chapter summaries and eventually interactive activities atop premium, long-form, ad-free lessons, it can become the trusted name in learning anywhere. With always-in Bluetooth earbuds and smart speakers becoming ubiquitous, we can imbibe content in smaller chunks in new environments. Knowable wants to fill that time with self-improvement.

The big question is whether Knowable can differentiate its content from free alternatives and build a moat against copycats through savvy voice-responsive learning exercises so you don’t forget everything.

To evolve beyond the podcast, Knowable has raised a $3.75 million seed round led by Andreessen Horowitz ‘s partner Connie Chan, and joined by Upfront, First Round, and Initialized. “The market is ready for a company like Knowable. Their timing is right and their team

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