Jen Rubio to tell us the secrets behind Away’s success at Disrupt Berlin
If you’ve been to an airport recently, you’ve probably spotted a ton of iconic Away suitcases. The company has built one of the most successful consumer brands in recent years, and it’s just getting started. That’s why I’m excited to announce that Away co-founder and Chief Brand Officer Jen Rubio will join us at TechCrunch Disrupt Berlin.
Away has been around since 2015, long before a ton of direct-to-consumer brands took over Instagram ads. Thanks to this early bet, thoughtful design and amazing branding, Away has managed to sell over 1 million suitcases.
More recently, the company has started to expand to other travel gear, such as backpacks, weekenders and organizers. Away now even has a handful of brick-and-mortar stores in the U.S. and London.
Jen Rubio has been instrumental to Away’s success. She was the head of social media at Warby Parker when she thought about building Away. And I’m sure she has many tips for the next-generation of direct-to-consumer entrepreneurs.
Buy your ticket to Disrupt Berlin to listen to this discussion
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