Helping banks refine sales pitches and customer service, Minneapolis-based Total Expert raises $52 million

It’s no secret that the art of customer service in the modern era is something that banks desperately need help with.

One of the reasons challenger banks have been able to find acceptance, new customers and — well — the ability to challenge existing banking companies, is the mistreatment customers receive from their existing money holders.

That’s why tools designed to help marketing and customer engagement are a big business and why the Minneapolis-based Total Expert has been able to raise $52 million in its latest round of financing.

The new round brings the company’s total haul to $86 million thanks to capital investments from Georgian Partners, Emergence and Rally Ventures (all veteran software as a service investors).

“We are incredibly excited about Total Expert’s approach to building trust and maximizing the long-term value of relationships between consumers and lenders,” said Simon Chong, managing partner and co-founder of Georgian Partners, in a statement. “The future of consumer finance is engaging across all product and customer needs during their financial life, and Total Expert is the category leader powering this humanized automation and compliance at scale.”

The company said it will use the money to expand on its 218 person

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