Getting press for your startup: the true role of communications

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Tim Hsia & Neil Devani Contributor Share on Twitter Tim Hsia is the CEO of Media Mobilize and a Venture Partner at Digital Garage. Neil Devani is an angel investor and venture capitalist focused on companies solving hard problems. More posts by this contributor ‘The Operators’: Experts from Airbnb and Carta on building and managing your company’s customer support ‘The Operators’: Experts from WeWork and Brex talk marketing – Getting the most bang for your buck

Welcome to this edition of The Operators, a recurring Extra Crunch column produced by insiders with executive experience at companies like AirBnB, Brex, Dropbox, Facebook, Google, Lyft, Slack, Square, Twitter, and Uber, sharing their stories and insights. It’s made for founders who are navigating domains outside their expertise, covering topics they may be learning for the first time like enterprise sales, product management, and finance/accounting.

In this episode: When and how should a company seek press coverage? The difference between marketing and communications Building relationships with reporters Being or identifying a great communications leader

Early on, most founders and investors focus on getting positive press, but if they’re unfortunate or

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