Choco raises $33.5M to bring restaurants and suppliers a modern ingredient ordering platform

Sourcing ingredients in the restaurant industry is a dirty process that still relies heavily on voicemails and fax orders. More tech-forward solutions have been pushed but getting restaurants and suppliers to uniformly sign on to a platform has been a relatively daunting challenge.

Choco is a young startup with plenty of momentum that’s aiming to attract restaurants and suppliers to their mobile ordering platform, which gives restaurants their very own food delivery app for getting ingredients from suppliers, moving them away from daily voicemail orders.

“[Leaving voicemails] a very tedious process and one that’s very prone to error but [restaurants] are going to repeat it every day,” Choco CEO Daniel Khachab tells TechCrunch. “This ‘system’ is highly inefficient and wasteful, but it’s our main competitor.”

Choco’s mobile app has an interface reminiscent of popular consumers apps with a Messenger-like chat interface for communication between suppliers and restaurants and a Postmates-like ordering list that makes ordering as easy as tapping away on one’s commonly purchased ingredients.

There’s a big opportunity here, and Khachab has been growing the Choco team at breackneck speeds to ensure that it is the solution to beat. The 18-month-old team has 100 employees already and is

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