Actor and HitRecord founder Joseph Gordon-Levitt says we should all get off YouTube

The multi-hyphenate actor-director-entrepreneur, Joseph Gordon-Levitt (best known for roles in “3rd Rock from the Sun,” “Inception,” “Snowden” and “10 Things I Hate About You,”) came to TechCrunch Disrupt SF 2019 this morning to talk about his startup, the collaborative media platform HitRecord.

Specifically, he addressed how HitRecord differs from other platforms for creators. In doing so, he also called out the YouTube business model as problematic and something we should all get away from. 

The comments around YouTube followed a discussion of some of the criticism HitRecord’s platform has faced — namely, that it doesn’t offer high enough payouts or a way for creatives to make a living.

Since 2010, it has only paid out some $3 million dollars to its creators.

Gordon-Levitt said that HitRecord doesn’t emphasize that you’ll gain entry into the creative industry by using its platform, nor does it market itself as something you can turn into a full-time job, like YouTube often promises.

In fact, he found the YouTube model an issue for the industry and society as a whole.

Joseph Gordon-Levitt speaks with Jordan Crook at TechCrunch Disrupt 2019 on October 2, 2019

He said that making art shouldn’t be

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