Syte snaps up $21.5M for its smartphone-based visual search engine for e-commerce

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Visual search has become a key component for how people discover products when buying online: if a person don’t know the exact name of what he or she wants, or what they want is not available, it can be an indispensable tool for connecting them with things they might want to buy.

Now, one of the companies building technology to do this has raised a round of funding to expand its business further into the US, and not just across digital platforms, but to tap further into the opportunities of bringing visual search into the world of physical commerce, too, by way of smart mirrors and apps for store assistants to better help customers.

Syte, a Tel Aviv startup that works with fashion retailers like Farfetch and River Island as well as those who sell a wider variety of goods like Argos, Sainsbury’s and Kohl’s, has raised $21.5 million in funding. The Series B was led by Viola Ventures, with participation also from Storm Ventures, Commerce Ventures, and Axess Ventures. Syte has now raised $32 million including a previous round in 2017; it’s not disclosing its valuation but is projecting 300 percent revenue growth this year.

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