Social care startup Lifted raises £1.5M for end-to-end elderly care platform
The number of elderly adults requiring home care is set to grow at an alarming rate in most western countries as people live progressively longer. But underinvestment in technology and healthcare means society is at risk of vastly under-delivering. It’s very hard to scale these services and subsequently, no company has more than a low percentage market share. Few home care brands have much trust. In the U.K., 38% of people caring for a loved one (81% of whom are women) drop out of the workforce to have to deal with elderly relatives.
In the U.K., a few companies are trying to address this issue: Traditional incumbents like Bluebird Care and Home Instead, which are traditional home care agencies, which don’t scale; “Introductory agencies” like Supercarers and Elder, which do not train their carers directly with the associated problems; and so-called tech-enabled new players like Cera, which have limits to tech deployment as it is.
London-based Lifted plans to address some of these shortcomings with a full-blown end-to-end “Apple-like” solution.
It has now raised £1.5 million in seed funding after being founded by Rachael Crook and Sam Cohen. Crook is a former Cabinet Office and McKinsey Consultant, who started Lifted
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