Package Free picks up $4.5 million to scale sustainable CPG products

The climate crisis continues to be just that… a crisis. And it’s spurring people across the country (and globe) to take action, particularly when it comes to their own lifestyle.

Lauren Singer is one such person. After studying Environmental Science and Politics at NYU, she started a blog called Trash Is For Tossers to make a zero-waste lifestyle more accessible and comprehensible to everyone. But there’s still an issue. Even with a steep rise in sustainable CPG products, these brands rarely have the scale to compete with traditional CPG products in price, and lack the distribution to be accessible to everyone.

That’s where the Package Free Shop comes into play. Today, Package Free is announcing that it has raised its very first capital since launch in 2017, with a fresh $4.5 million in seed funding led by Primary Ventures. Scooter Braun’s TQ Ventures, Day One Ventures, Ryan Engel of Peleton, Brooke Wall of The Wall Group, and Casper founder Neil Parikh also participated in the round, alongside others.

Package Free started as a little pop-up shop for sustainable CPG brands to show off their wares in a brick-and-mortar environment. The brands themselves paid between $1000 and $3000 to participate, and

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