On-demand plant food startup Simple Feast raises $33M B round to push its climate credentials

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As Greta Thunberg heads back to Europe from the U.S. after radicalizing a generation, entrepreneurs are quickly realizing there is a zeitgeist to be gotten hold of here. With food production a major contributor to climate change, it’s no surprise then that on-demand food startups are appearing to cater to this new audience.

Simple Feast launched its plant-based food product in early 2017 and since then has developed a fast-food range that is catching the climate and taste fashion wave.

The company has now raised a total of $33 million in a Series B round led by U.S.-based venture capital firm 14W, with a number of other existing investors participating, including Europe’s Balderton Capital, which is increasing their investment in the business.

The company was partly self-funded in the beginning, then added Sweet Capital (London/Stockholm) and byFounders (CPH/SF) as the first VCs. Later, Balderton Capital (London) and 14W (NYC) joined in the Series A and B. The total funding to date is now north of $50 million.

The founders are Jakob Jønck and Thomas Ambus; Jønck was co-founder of Endomondo, acquired by MyFitnessPal.

Jønck says: “The future of food does not just belong to plants, but will be both

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