Newly renamed Superside raises $3.5M for its outsourced design platform
Superside, a startup aiming to create a premium alternative to the existing crowdsourced design platforms, is announcing that it has raised $3.5 million in new funding.
It’s also adding new features like the ability to work on user interfaces, interaction design and motion graphics. Co-founder and CEO Fredrik Thomassen said this allows the company to offer “a full-service design solution.”
You may have heard about Superside under its old name Konsus . In a blog post, Thomassen explained the recent change in name and branding, writing, “We changed our name and look to align with what we had become: The world’s top team of international designers and creatives.”
He told me Superside was created to address his own frustrations after trying to use marketplaces like 99designs and Fiverr. He argued that there’s a problem with “adverse selection on those platforms.” In other words, “The best people … don’t remain, because they don’t have a career path — they’re fighting with other freelancers to get the jobs.”
Superside, on the other hand, is picky about the designers it works with — it claims to select 100 designers from the more than 50,000 applications it receives each year. But if they are
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