Monthly enlists experts and celebrities to teach 30-day online classes

You may know Max Deutsch from Month to Master, his yearlong self-improvement program where he tried to master one “expert-level” skill each month — such as solving a Rubik’s Cube in 20 seconds, holding a 30-minute conversation in a foreign language and even challenging world champion Magnus Carlsen to a game of chess (Deustch lost).

Now, Deustch and his co-founder Valentin Perez are launching Monthly, which Deustch told me is designed to “leverage technology to help scale this kind of learning to many more people.”

Specifically, Monthly offers 30-day classes taught by experts and celebrities — the instructors often have hundreds of thousands or millions of YouTube subscribers. For example, Andrew Huang is teaching a class on music production, Daria Callie is teaching a class on realistic portrait painting and Stevie Mackey is teaching a class on singing.

When you enroll in a class, you’ll be assigned a different task every day; you might watch an instructional video one day, and then do something more hands-on the next. While the classes are online, you have to enroll and take the class at set periods of time — currently, Huang’s class is the only one open for enrollment.

Deutsch acknowledged that this can seem

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